Inworlder Spotlight: Brian Cox, Director of AI Gameplay Engineering

Alesya Naberezhnova
September 18, 2024
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Wondering what it’s like to work at Inworld? In our Inworlder Spotlights, we give you an inside look at our company culture and the dynamic group of engineers, creative technologists, scientists, and nerds building the future of AI characters with Inworld. Check out our open roles.

Name: Brian Cox

Title: Director of AI Gameplay Engineering

Pronouns: he/him

Background: Brian has worked as a game developer for over 10 years on projects like Sea of Thieves, Halo Wars 2, Far Cry 5, Rainbow Six Siege and other across a number of AAA studios.

What is a fun fact we should know about you?

The first fun fact is that I am based in Singapore which makes me the most remote employee of the company. My distance to the Inworld office is 13621 km, a really long commute!

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Why did you choose to work at Inworld? 

When I was at NetEase Shanghai, I collaborated with the team at Inworld for the AI integration in Cygnus Enterprises and shortly after I gave a joint presentation at DevCom together with Nathan Yu. 

The collaboration with Inworld went great and I saw the potential of their technology. The endless possibilities of AI as well as friendly and driven colleagues made me decide to join Inworld when I was ready for my next career challenge.

What’s a day in your work life like? 

My typical day at Inworld is a mix of programming, prototyping, solving problems and attending meetings. 

What’s your team like? 

The Partner Engineering team that I am a part of has a great mix of talented people specialized in Unity, Unreal, conversational AI, prompt engineering, game design, and creative insights – all the skills required to help Inworld’s partner companies.

Brian demoing Inworld's collaboration with NVIDIA at Computex 2024

What’s an accomplishment you’re proud of from your time at Inworld?

When it comes to my personal accomplishments, I am proud of some of the prototypes I made like the Co-Op Action AI and the Mass Character Generator. 

When it comes to my team’s accomplishments, I am proud of my team for delivering solutions and demos to Inworld’s partner companies.

What is the culture like at Inworld?

People at Inworld are friendly, supportive, competitive and intelligent. Also, research & development is supported and encouraged here so everyone’s doing a lot of really creative and interesting work. 

What’s the most unique thing about working here?

The most unique thing about working at Inworld is that you’re surrounded by highly experienced and skilled co-workers in their respective fields with a deep understanding of AI technology.

How have you grown professionally at Inworld?

During my time at Inworld, I have gotten a deeper understanding of AI technologies as well as a better understanding of the business aspect of running a company and interacting with clients.

How are you empowered here to do your best work?   

What I like most is that I’ve received a lot of trust, support, encouragement and freedom to do my work.

What’s your favorite Inworld character?

PEA, the player’s robot companion in Cygnus Enterprises, is my favorite Inworld character because of her sassy and sarcastic personality.

Want to join our team? We’d love to hear from you. We have a number of roles open – including machine learning roles. Apply here

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