How player agency drives playtime & replayability

With the arrival of generative AI-powered NPCs, games are poised for a paradigm shift in player agency. That’s expected to create a new type of game narrative: player-centric narratives. 

Unlike in traditional game narratives, where players can only influence a limited number of game dynamics, generative AI will expand the ways players are able to co-create the game narrative. 

In this white paper, we’ll dive into the research around video game narratives and player agency and identify ways player agency helps drive playtime and replayability.