AI in transmedia: Shaping the future of storytelling

Increasingly, AI is also being leveraged to create new kinds of transmedia experiences. At the 2022 Disney Accelerator Demo Day, Inworld demonstrated a 'Droid Maker' prototype that the company created in collaboration with ILM Immersive. The horror movie M3GAN also featured an AI-driven interactive social media campaign as part of their advertising campaign. 

In this paper, we’ll explore how AI can also be used for AI-driven media experiences that drive greater engagement – whether they’re in movies, apps, movie advertisements, games, theme parks, or online. Then, we’ll look at the challenges to doing so and how they can be overcome.